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In a new and interesting move by 2K Games they have partnered with Spike TV to help promote BioShock by airing a 60 second clip of game footage along with an announcement at the end of the footage regarding a secret that even those of us in the industry are not aware of announced by Game Head's Geoff Keighley.  Check out the full press release regarding the upcoming secret announcement from our friends at 2K Games here.

Are you ready to experience the City of Rapture as you've never seen it before? Grab your remote and tune in to Spike TV's new original action drama series "The Kill Point" starring John Leguizamo and Donnie Wahlberg this Sunday night, August 12, at 9pm/8c to witness the worldwide debut of the launch trailer of 2K Games' upcoming video game, BioShock. This 60-second trailer will envelop viewers as it showcases new and incredibly vivid footage of the highly-anticipated video game. In addition, the trailer debut will close with a surprise announcement by Game Head's Geoff Keighley. You won't want to miss this!

BioShock is a "genetically enhanced" first-person shooter that lets you do things never before possible in the genre: turn everything into a weapon, biologically mod your body with plasmids, hack devices and systems, upgrade your weapons and craft new ammo variants, and experiment with different battle techniques in an incredibly unique underwater city.

BioShock will be available August 21, 2007 exclusively for Xbox 360(tm) video game and entertainment system and Games For Windows.